as a user who is pretty much totally opposed to facebook applications (with the exception of a month-long bout of Scramble addiction), i entered this reading from a pretty cynical mindset.
i enjoyed the concept of defining "cool" because isn't that the age-old question? what is cool? apparently sex and the city RPG on facebook is cool. who'd'a thought?
like the social media revolution video assigned this week, i believe the intended audience for this study would be business owners, marketers and advertisers. i am none of these things and don't know that i ever will be. although, this is exactly the reason i have an aversion to apps: i believe they are all (okay, maybe not all) subversive tools of marketers trying to use us as pawns in the game of Turning a Buck. i do all in my power to rise above these sneaky mindgames. also, most facebook apps seem kind of silly to me.
I'm not sure what new information the study really revealed. in the Conclusion section, the authors state, "There is no global solution to developing and application that will be widely encouraged and used." they admit that their findings were not surprising. does this mean the study was unsuccessful? i'm not sure.
i believe that it is important to establish definitions for concepts that are relatively new but aren't going anywhere. i believe that it is important to conduct research now that can be used as a reference point for comparison in future studies.
interestingly, after finishing reading this piece, i scanned my facebook homepage and saw this link in a friend's status update. his status said something to the effect of "now you'll all understand why i don't accept your application invitations."
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