Wednesday, April 14, 2010

bibliography for web project

I'm sorry this couldn't be on the web site itself, but since it is still in Beta, it's a bit wonky. And I'm impatient.

Here it is:








Clark, Merrill L. How Your Small Local Business Can Get More Customers on the Internet. New Hampshire: Crestview Marketing Services, 2010.






Halligan, Brian and Shah, Dharmesh. Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Hoboken, New Jersey: John Wiley & Sons, 2009.

















http://caffeinatedconversations.com/2009/08/04/the-coffee-shop-known-as-twitter-finds-its-way-into-the-real-coffee-shop/

Sunday, November 8, 2009

new media writing reflection

i chose to work with audio, since my experience editing audio is limited.

i used audacity a few times at my former job to create the soundtrack to audio slideshows, which were always simple edits with only one or two clips. for the class assignment, i wanted to do something a little more sophisticated.

my process was:
1. listen to clips provided
2. listen to clips provided again because i forgot what they sounded like
3. listen to a few clips another time, this time logging what i heard
4. finally upload some clips into audacity

from there, i didn't really have much of a vision. i love badly drawn boy, so that was an easy choice, and i settled on a few parts of shaun's recordings that i liked. the next task was how to compose it all. i don't believe there is a formula for this type of thing, we all work in our own ways. it was at this point that i began thinking "ehh ... maybe i'll just do a video." but i'm not here to relearn how to do something i am already familiar with.

the visualizations of the soundwaves are helpful in audio editing, so that you can find clean breaks. i was disappointed, however, that i couldn't figure out how to lower the decibels for just a section of a clip. i also wished that there was a pinning function. but these are things you must learn to live without when using free software.

i can't figure out how to upload the audio file here on blogger and i am amazed that they don't have that capability. i will do research this week and get it up here.

Monday, November 2, 2009

Book report: The Dumbest Generation, by Mark Bauerlein


In his book The Dumbest Generation: How the Digital Age Stupefies Young Americans and Jeopardizes our Future* *Or, Dont Trust Anyone Under 30, Mark Bauerlein lays the case that American Millennials, people born between 1980 and 2000, pose a great threat to democracy and the future of the country in general. He blames disinterest in high culture, rejection of traditions and previously unknown levels of narcissism. These factors, he blames on the digital age in which the Millennials have grown up.

Reading this book was a challenge. It wasn't because the language was too heady or the subject matter too nebulous. It's because I was on the defensive. Bauerlein attacks me personally in this book and I can't help but have my shield up. He asserts that my generation is dumb. We have no taste for the finer things. We are all low-brow technophiles who are more interested in what our peers are tweeting about than the topic of next week's CAPS meeting. We can't read, can't write, and we have no interest in improving our skills. I approached this book wanting to disagree with Bauerlein. In the end, though, I see his point.

There were certain parts when I felt he was pointing directly at me and criticizing ("... the thrill of composing something about yourself, posting it online, having someone, somewhere read it and write something back. That's the pull of immaturity ...") my digital habits. And there were parts when I felt he was placing all the blame on adolescents, paying little heed to the fact that millennials were born into a digital society and don't know any other way.

The first two chapters, Knowledge Deficits and The New Bibliophobes, were statistics-heavy, which is always a tough situation for me to labor through. But I am glad that he included so many statistics because they help to support his argument. Stats on literacy rates, mathematical proficiency, and time spent reading/studying were shocking. Teens and undergraduates, according to the statistics, are spending more and more time on leisure, and less on scholarly pursuits. Millennials aren't reading many books, something Bauerlein calls a-literacy: "knowing how to read but choosing not to." Baurlein says "Today's rising generation thinks more highly of its lesser traits. It wears anti-intellectualism on its sleeve, pronouncing book-reading an old-fashioned custom, and it snaps at people who rebuke them for it." At the same time, I think about the mainstreamed "hipster" culture that exists. "Hipsters" are ridiculed by others as pretentious music snobs in skinny jeans and ironic t-shirts. In the world of the hipster, one's perceived intellect is just as important as the clothes they're wearing.

Another challenge in my reading was remembering that I may not be a typical example of a Millennial. My family encouraged reading. I did my homework in high school. I was active in sports and clubs in high school. I went to a liberal arts college in a very liberal upstate New York town. My friends and I have always embraced intellectual endeavors. Being smart has been cool for me. I suppose there are some people my age who don't have similar values, but I often assume everyone was raised to value knowledge.

Bauerlein is concerned that young people aren't taking advantage of opportunities to go see classical music performances and visit museums. A valid concern, true, but as he continued to write of his concern about Millennial disinterest in high culture, I couldn't help but think that he was missing the point. Kids aren't going to go to the opera on their own. They aren't going to pick up a James Joyce book if they don't see their parents and other influential elders doing the same. Throughout the reading I wondered why Bauerlein was letting the elders of the Millennials -- his generation -- get away with shirking their responsibilities as role models and influences on these young, malleable minds. And every time I would get really fed up and angry, he would swoop in and save himself: "Kids will be kids, and teens will be teens. Without any direction from the menu, they stick with what they know and like. They have no natural curiosity for the historical past and high art, and if no respected elder introduces them to Romanticism and the French Revolution, they'll rarely find such thing on their own."

When youth do find themselves immersed in art, Bauerlein find it reprehensible that they reject the notion of emulating a great master. He cites a student interviewed in a documentary about community art programs for at-risk youth. The young man says "...I see kids drawing and painting, everybody draws the exact same boring, traditional way trying to be Picasso or Rembrandt or whoever else, you know, and I'm just trying to be Carlo Lewis, you know, I don't really care, I don't want to be Rembrandt, you know, I'm a black guy from [words garbled], that's who I am." Bauerlein seems to interpret this as complete disrespect for the past and for tradition. He sees youth ignoring the great strides made by our forefathers that have brought us to the dizzying digital age we're in today, dismissing their work as irrelevant. I don't think that's really what Carlo Lewis was trying to say, though. Carlo Lewis wants to express himself in a unique way. He doesn't want his art to look like that of his peers, which looks like a poor regurgitation of another artist's work.

Bauerlein introduces the idea originally presented in a 2005 Time magazine article, a sub-generational group called "Twixters." According to Bauerlein, the following criteria define Twixters: ages 22 to 30; have college education; come from middle-class families; live in cities/large suburbs. And these are the typical lifestyle choices: taking service industry jobs after graduating college; moving back home or in with roommates after graduation; serial dating. Bauerlein writes: "It's all social, all peer-oriented. Twixters don't read, tour museums, travel, follow politics, or listen to any music but pop and rap, much less do something such as lay out a personal reading list or learn a foering language. Rather, they do what we expect an average 19 year-old to do. They meet for poker, buy stuff at the mall, and jump from job to job and bad to bed." Bauerlein sees the Twixters as immature, afraid of growing up and facing adulthood.

Essentially, Millennials are too busy updating social networking profiles and blogging the mundanity of suburban life to delve in the finer things: philosophy, robust political debate, historical texts, classical music, art history. This is probably true. I think that this book is more of a call for sweeping education reform than anything else. If educators can find compelling ways to present this higher culture and higher-level intellectual material, youth will engage themselves in it. At the same time, we can't expect pop culture to fall by the wayside. It is not the fault of the Millennials that they are living in an age of hypermedia and ego-centric diversions. You can't really prove to a disaffected 15 year-old how important it is to understand civics and history and what it will mean to him when he is of voting age. Adolescents are wrapped up in their own insecurities and social lives. It is hard for someone who has only been alive for a decade and a half to grasp the meaning of being part of an informed electorate. It is up to adults to set a good example for youth.

We have vastly greater access to knowledge and high culture than our parents and our grandparents, yet we are no smarter for it. This is "the paradox of the Dumbest Generation," according to Bauerlein. "The fonts of knowledge are everywhere, but the rising generation is camped in the desert, passing stories, pictures, tunes, and texts back and forth, living off the thrill of peer attention. Meanwhile, their intellects refuse the cultural and civic inheritance that has made us what we are up to now."

Bauerlein wraps it up quite nicely in the final chapter. He illustrates, via Washington Irving's telling of the tale of Rip Van Winkle, the need to have diverse knowledge of the past and the present in order to have a functioning democratic society in the future. He fears today's youth "will be remembered as the fortunate ones who were unworthy of the privileges they inherited. They may even be recalled as the generation that lost that great American heritage." We need an informed electorate for a democracy to work.

Was this book the alarmist rant of an aging professor fearing the loss of this country? In a way, yes. Could Bauerlein have taken a more sympathetic tone when talking about youth? Probably. I guess the accusatory tone and the seeming villification of Millennials is what took some pleasure out of reading this book for me. But the content, and the ultimate message, are important and real. I'm just not sure what the answer is.

Sunday, October 25, 2009

the design of everyday things

the relationship between makers and users is not something i've ever really considered before this week's reading assignments. david norman states that the reader will not look at anything the same after reading his book, and after reading the intro and a chapter, i believe this is true.

the concept that user error is often not the fault of the user is brilliant and something i've never considered. humans are inherently hard on themselves and so our natural inclination is to blame ourselves and feel stupid if we can't operate an "everyday thing." but when there are no visual cues as to how to operate said thing, it is no surprise that it might baffle us. i think norman is fair in giving credit to designers, highlighting the difficulty in creating something that is easy to use, aesthetically pleasing, affordable, and facilitates pleasure of use.

he argues that it is when something (a button, switch, etc) is arbitrary, there is greater room for user confusion. the more functions something (a button, switch, etc) can perform, the more confusing that something is. when things have one distinct purpose, it is simple, elegant and easy to use -- all elements of good design.

norman writes, "if people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual." so true. but we do keep buying poorly designed products. sometimes in the name of thrift, sometimes because there isn't an alternative that has been designed well.

i take a lot of aspects of the design of everyday things for granted. for instance, norman discusses the importance of the principle of feedback: "sending back to the user information about what action has actually been done, what result has been accomplished." feedback is something i take for granted. it is something that sometimes annoys me: the noise made when pushing a button on the microwave; the pop-up dialog box asking if i'm sure i want to delete something, etc. but if these feedback features didn't exist, i would make many mistakes, i am sure.

i'm currently interning at a media solutions/video production company. my supervisor has been working with a team of developers to create a custom content management system for a major client. it entered the beta phase of testing the second week i was there. my task is to stress-test the system, finding and reporting bugs, and to make suggestions for workflow enhancement. essentially, i am a test-user. when norman discusses the lack of testing prior to the implementation of the unintuitive phone system, it shocked me. it would be similar to my supervisor just throwing this CMS to the client without making sure 1.)the bugs were worked out and 2.)it was designed well enough for someone with basic understanding of CMS, but without training, to be able to hit the ground running with.

i have already found myself examining the design of everyday things and thinking about the ways that they have likely evolved from their original design, due to user influence.

interview with andrew feenberg

it was interesting to read what feenberg had to say about user influence on design. as a user, i tend to take for granted that designers/technicians design and create with me in mind. apparently, i tend to be wrong. his anti-deterministic view of technology brings to mind my own thoughts on free will and destiny.

feenberg explains that, often, designers have a pretty narrow view of the functions of the technologies, designing them for one use. users then interpret the new technologies to suit their needs, finding new uses that were never conceived of by the designers. specifically, he says "people who design technologies don't think about human communication in the first instance. They think about other things and communication is added on later under the influence of users." Feenberg gives the example of the Internet's original intended use revolving around information and its evolution into a nexus of communication.

in this way, users contribute to the design of technologies, though it is almost always after the fact.

when feenberg discusses his views on critical theory of technology as a "critique of domination exercised through the organization of technically mediated institutions," he gives the example of broadcasting's allowance for one point-of-view to dominate information dissemination (rupert murdoch is named). he says that broadcasting doesn't allow much room for infiltration of independent voices, but the internet does. this ties into his idea of viewing technology as a "quasi-political institution." when he brings this up he is referring to the feedback loop between user and designer. users' abilities to communicate their needs and the designers' meeting these needs corresponds to the level of democracy found in that technology. when designers fail to meet these needs, users find their own ways to do so, creating "hacks."

he poses the question: "what is going to turn out to be more significant - the momentum of this mass culture of the Internet, or the lobbying and the bribery that corporations will use to get it under control?" i think that we are on the brink of finding out the answer to this question. we're hearing talk of media outlets charging for content, which i think will have major implications as far as the answer to this question. the struggle between free access to information and the ability for organizations who provide this information to survive financially will likely not end anytime soon. users will have to decide whether they want free information that may be of lower quality or if they'd rather pay for high-quality content. this is difficult because it sort of goes against the grain of the beginning of the Internet, when everything was vast and free. it seems the honeymoon is nearly over.

Monday, October 19, 2009

pew internet report: measuring our online footprint

this pew report explores a shift in perceptions and realities of privacy in a digital and transparent age. as we register on more and more social and media sites, we reveal more and more about who we are. as the report states early on, "the more content we contribute voluntarily to the public or semi-public corners of the Web, the more we are not only findable, but also knowable."

i was thinking, while reading, that the statistic that "it is still the case that most internet users are not social networkers or bloggers" was a reflection of the datedness of the study. true, it's only about 2.5 years old, but that is a long time when discussing social media trends. then i read brad's blog post about the study -- he points out that we are the "confident creatives." since i have been pretty participatory on the web since we got AOL at our house, it is hard for me to imagine that the majority of internet users aren't of the same mindset and practices as me.

i don't think i was particularly shocked by any of the findings in the report.

i have been afraid to google my name for the last 5 or so years. once in 2004ish, a friend and i googled ourselves and the top result for me was a scathing review of an article i had written freshman year for the student magazine i wrote for at university of buffalo. the website was some juvenile venture and i didn't take it too hard, but i decided to never google myself again because i'm too sensitive. but in the spirit of participation, i googled myself this weekend. and, like a decent portion of those surveyed for the pew report, i was surprised at what turned up.

i thought that since i blog about 4 or 5 times a week, there would be a bevy of links to my blog, but i was wrong. since i don't use my first and last name on my blog, posts on friends' blogs that use my first and last name appear at the top of the stack of results. my linkedin profile is the first result, a profile i haven't touched in about two years.

there is a certain sense of creepiness and big-brotherness to being able to type your name into a search engine and have results pop up. at the same time, we find it useful when we need/want to find out about other people. it has to work both ways.

Sunday, October 18, 2009

What value do users derive from social networking applications?

as a user who is pretty much totally opposed to facebook applications (with the exception of a month-long bout of Scramble addiction), i entered this reading from a pretty cynical mindset.

i enjoyed the concept of defining "cool" because isn't that the age-old question? what is cool? apparently sex and the city RPG on facebook is cool. who'd'a thought?

like the social media revolution video assigned this week, i believe the intended audience for this study would be business owners, marketers and advertisers. i am none of these things and don't know that i ever will be. although, this is exactly the reason i have an aversion to apps: i believe they are all (okay, maybe not all) subversive tools of marketers trying to use us as pawns in the game of Turning a Buck. i do all in my power to rise above these sneaky mindgames. also, most facebook apps seem kind of silly to me.

I'm not sure what new information the study really revealed. in the Conclusion section, the authors state, "There is no global solution to developing and application that will be widely encouraged and used." they admit that their findings were not surprising. does this mean the study was unsuccessful? i'm not sure.

i believe that it is important to establish definitions for concepts that are relatively new but aren't going anywhere. i believe that it is important to conduct research now that can be used as a reference point for comparison in future studies.

interestingly, after finishing reading this piece, i scanned my facebook homepage and saw this link in a friend's status update. his status said something to the effect of "now you'll all understand why i don't accept your application invitations."