this video was so intense. immediately, the van halen song "right now" came to mind. and then the female singer started singing "right here, right now, right here, right now." i lost it.
i imagine the intended audience for this video would be businesses that haven't quite made the jump to digital and social marketing. it is hard to imagine that anyone out there doesn't realize that social media is not just a fad and is "a fundamental shift in the way we communicate."
the presentation seemed a bit abrasive and urgent to me. the statistics presented were, indeed, interesting. and i suppose if you're trying to convince a stodgy, stuck-in-his/her-ways business owner, the message might need to be presented so strongly.
aside from my aversion to the unnecessary intensity of the video, i do think it was well-produced. it had some of the same stylistic elements of "the machine is us/ing us:" e.g. typing in a twitter interface while discussing twitter.
one argument made took me aback: "Generation Y and Z consider e-mail passe." really? i'm not sure which generation I'm in, but i consider e-mail awesome.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment